Ubongo is a Tanzanian social enterprise that creates interactive edutainment for learners in Africa, delivered to them via the technologies they already have. We produce Ubongo Kids, an interactive edu-cartooon that teaches math through fun animated stories and catchy original songs, and broadcasts on TV to over a million households in East Africa. Students can interact live via SMS, answering questions while they watch and getting personalized feedback from their favorite cartoon characters. We want to transform learning for the 440 million under 16’s in Africa by bringing them a fun new way to learn, that opens the door to a future of digital learning.
, is an interactive cartoon series that teaches math to kids through fun, animated stories. The show is currently broadcasting on TBC1 (Tanzania's national public broadcaster) Saturday and Sunday mornings at 9am in Tanzania, on Star Swahili everyday at 5pm in Tanzania, Kenya, Uganda, Rwanda and Burundi, and is is also available online as webisodes. Visit www.ubongokids.com
In our first 9 months Ubongo Kids has reached 6% of all households in Tanzania, with viewership in 1 out of 4 homes with a working TV. And it's helping them improve in math! Children in rural schools watching Ubongo Kids over 6 months showed significantly greater improvement on subject-specific math quizzes than those in a control group watching an alternative TV series.
We're in development on a more edutainment content for African learners, and lots more great spin-off products to support learners. We make content that's both fun and educational, and we focus on engaging and story-driven media that helps learners to understand concepts... not just memorize them.
We want to enable and empower learners in Africa, regardless of their age, gender, location and economic means, to access digital content that educates and inspires as it entertains.