Ubongo is a Tanzanian social enterprise that creates interactive edutainment for learners in Africa, delivered to them via the technologies they already have. We entertain kids to learn and love learning!
We produce Ubongo Kids, an interactive edu-cartooon that teaches math through fun animated stories and catchy original songs, and broadcasts on TV across East Africa. It's watched by over 1.4 million viewers in Tanzania, and now growing across the region. Students can interact live via SMS, answering questions while they watch and getting personalized feedback from their favorite cartoon characters. We want to transform learning for the 440 million under 16’s in Africa by bringing them a fun new way to learn, that opens the door to a future of digital learning.
In our first 9 months Ubongo Kids has reached 6% of all households in Tanzania, with viewership in 1 out of 4 homes with a working TV. And it's helping them improve in math! Children in rural schools watching Ubongo Kids over 6 months showed significantly greater improvement on subject-specific math quizzes than those in a control group watching an alternative TV series.
We're in development on a more edutainment content for African learners, and lots more great spin-off products to support learners. We make content that's both fun and educational, and we focus on engaging and story-driven media that helps learners to understand concepts... not just memorize them.
Get in touch to find out more! info(at)ubongo(dot)co(dot)tz
our animated edutainment show
Edu-cartoon watched by over 1.4 million Tanzanians
Watch a webisode of Ubongo Kids!
Click [cc] for English subtitles.
And check out our Themesong in English for the upcoming Ubongo Kids English!
Ubongo Kids is an exciting animated edutainment TV series, watched by over 1.4 million viewers in Tanzania and available in over a million more households across East Africa. Animated characters Kibena, Kiduchu and Koba go on adventures each episode, using their wits and knowledge of math to solve mysteries and problems in their community. With the help of Mama Ndege, a mathematical bird, Junior Jumbo, a frugal elephant, and Uncle T, a rapping giraffe, they find the fun in math!
Ubongo Kids Kiswahili currently screens weekday afternoons at 5pm on Star Swahili and weekend mornings at 9am on TBC1. Ubongo Kids English will be launching soon, and we are looking for partners interested in translating the show to other languages.
Not only is this the first animated series in Tanzania... it's also the first truly INTERACTIVE show. Through our very own live interaction system, students can participate via SMS, from even the most basic mobile phones. They will be able to answer questions, participate in challenges and score points to win prizes.
Watching Ubongo Kids leads to significant math improvement!
who are we?
Creatives, educators and techies with a passion for education...
CO-FOUNDER & CEO
Nisha is a social entrepreneur passionate about education. She has a background in learning design and was formerly Content Maestro at The Virtual School, where she spearheaded the production of an interactive video platform for UK students. She has produced content for the BBC and the Guardian, and also directed award winning documentary Twiga Stars. She has an MSc. in Science Media Production from Imperial College London and a B.S. in Biology from Yale University. At Ubongo, she's lead visionary, series producer/ screenwriter, and "cartoon mama" who does whatever it takes to get our products made, tested and released!
COO / CFO
Doreen is a business management professional passionate about bringing forth social change in Tanzania and Africa at large. She has worked at various organizations including International Justice Mission, Wells Fargo and Smile for Africa. Doreen also designed poverty relief programs implemented in Zimbabwe and Zambia. She has an MBA and a B.S in International Business and Economics from Liberty University in Virginia. She also does the English voice of Ngedere on Ubongo Kids!
CO-FOUNDER & ARTISTIC DIRECTOR
Cleng’a is a talented composer, director and animator. He has run camps, workshops and training programs for students in Tanzania and the USA. He also sculpts, paints, makes documentary films, performs standup comedy, animates, and is a true Tanzanian Renaissance Man. He has worked with the YMCA, Wahapahapa and numerous schools in Tanzania. At Ubongo, he composes all of our original songs, directs the Ubongo Kids voice actors, and voices six characters (and counting...) himself. His voice is famous across Tanzania as the voice of Mama Ndege, everyone's favorite mathematical bird!
CO-FOUNDER & LEAD ANIMATOR
Rajab has over 7 years experience as a professional animator in Tanzania. He trained at Media One Productions and has worked on a multitude of educational and commercial animation projects in Tanzania. He has developed all of the characters in Ubongo Kids and never ceases to surprise us with his creativity. In the past he has animated educational videos for NGO's and adverts for companies like Vodacom.
CO-FOUNDER & CTO
Arnold is a software engineer and mobile developer. His project Safari Yetu won Startup World Tanzania in 2012 and GIST in 2013. Arnold is passionate about using technology for social change and is a specialist in building systems for use on the most basic mobile phones. He has a BS in Computer Science from the University of Dar es Salaam and is an alumni of the United World College.
Shughudu is an experienced administrator and project manager who has previously worked with Hivos, the Tanzania Media Foundation, and the Tanzania Institute of Media Education. She keeps us all in line at Ubongo, and make sure that everything runs smoothly. Her daughters Melody, Emmy and Melissa can be heard singing on the Ubongo Kids themesong.
We're looking for a writer. Details below:
We're looking for a passionate teacher or educationalist to join us full time in Tanzania! If you join us, you'll work on developing and refining our curriculum (for Ubongo Kids and new products) and collaborate with our awesome creative team to write and produce educational cartoons. You'll also take a leading role in our user testing and monitoring & evaluation, to ensure that we're creating the best possible edutainment for African learners.